I think it is so important that we talk about “making saying yes easy“.
You should be using ads in a way that makes it easy for people to spend $100s (if not $1000s) with you.
Not your current reality? This is for you 👊
It’s easier to sell a product that is under $100..there’s not as much trust involved.
If you’re selling something more than that it is way more important to ensure that you’re only offering people your thing, what you offer, and your product when they are ready.
You need to handle objections and get buy-in way before the transaction starts for more high-end purchases.
Before asking for what I call a “Big Yes“, you should get people to trust that you have the solution to their problem OR the path to their desired outcome so much so that they show up 99% bought in.
Then when you don’t present any reasons for them not to buy, well….they just have to. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It can be that simple.
Invest in people first, they will invest in your brand 10x in return, trust me and trust in your brand.
Continuously ask yourself this:
How can you make it easier for people to buy from you? How can I invest in them FIRST?
When you start looking at it this way, you will notice the chance in buyers.